17 Popular Destinations to Visit in Europe This January
Are you looking for some adventure this January? Depending on the amount of time you have, and your budget, there are plenty of beautiful locations to travel in Europe during the winter. In this article, travel enthusiast Emma Braby shares her favorite locations to visit in Europe during the month of January!
Last updated: April 11, 2024
13 min read
Contents
Like Mondays are often the worst day of the week for many, January is usually the worst month of the year. The fun-filled festivities of Christmas and the excitement of the new year have passed, and the stark reality of returning to normal day-to-day life has arrived. What better way to beat the January blues than with a vacation?
Sure, you won’t be welcomed with the warm Mediterranean sun everyone raves about, but there are plenty of reasons to visit Europe in January. For starters, the fares are usually cheap, and the touristy areas are relatively deserted. And the chilly climate and snow blankets add to the medieval European charm.
Whether you want to visit the coastline for some sea and sand or take a trip to the world-renowned ski resorts dotted around the continent, there is something suited to every traveler’s desires. So, let’s take a look at 17 places to visit in Europe this January.
Amsterdam, Netherlands
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Activities
Rijksmuseum, Van Gogh Museum, Anne Frank House, Amsterdam Light Festival
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Hotels
Amsterdam is one of my favorite cities in Europe, and I’ve been there so many times I’ve lost count. The city is great no matter what time of year you visit. But one of the best times to visit is January. Sure, European Christmas markets are incredible, but they are swamped, too. In January, the streets are almost empty, having left behind Christmas and with plenty of time before the famous flowers start to wake up.
The tourist attractions, such as Anne Frank’s House and the Van Gogh Museum, are easier to visit thanks to more ticket availability and shorter queues. The coffee shops are much more comfortable with space to relax and less noise to contend with. Plus, it’s a great way to meet the locals who are also enjoying the escape from the Christmas hustle and bustle.
On top of that, the Amsterdam Light Festival runs from December through January. Dotted around the city are illuminated structures twinkling over the canals. Most years offer a route over 7km, so make sure you wear comfortable shoes. The spellbinding sculptures will have you questioning how they are possible.
From galactical shapes hovering above the canals to giant floating butterflies, prepare to be amazed! You can download the map through the app or book yourself onto a walking tour. But my favorite way to see the lights was on the water itself. Book a boat tour, take to the canals, and glide through the light tunnels and rainbow arches.
Belgrade, Serbia
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Belgrade Fortress, St. Sava Temple, Skadarlija, National Museum, Christmas Market
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Hotels
Serbia is not one of the top destinations in Europe in comparison to London or Paris, but Belgrade, the Serbian capital city, is one of the coolest and most diverse cities in Europe. January is a fab time to visit because the city comes to life. The riverfront is home to over two hundred floating restaurants, bars, and clubs. With the hip eastern bank and the traditional west, there’s so much to explore here. The Gardos Tower in the west offers incredible views over the city and the Danube.
This primarily Eastern Orthodox country holds countless celebrations in January, and the locals save themselves for these festivities. Serbians go by the Julian Calendar, which means they celebrate Christmas Day on 7th January. Not only do the locals celebrate the typical New Year’s Day on 1st January, but they also celebrate the beginning of the Serbian New Year on 15th January. So, if you’re seeking a partying vacation, Belgrade is the place to be!
Another Serbian tradition, known as “badnjak,” is held on the 4th of January, when oak branches are burnt on a bonfire to bring good luck for the year. This is a Christmas Eve custom, which you can see and join in the celebrations at the Temple of Saint Sava. This is a religious ceremony, so please be sure to participate respectfully.
Bruges, Belgium
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Markt Square, Medieval Streets, Winter Glow Festival, Groeningemuseum, Historium Brugge
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Bruges is a romantic old town on the northern coast of Belgium. Although the temperatures are cold here, with average daytime temperatures of less than 40 degrees Fahrenheit, January is a fantastic time to visit to avoid the crowds. Explore the historic center of Bruges, a designated UNESCO World Heritage Site nicknamed the “Venice of the North.”
The Northern winds make it feel even colder, so be sure to pack warm clothes and visit the many hot chocolate houses here. One of the highlights of my winter vacation to Bruges was the endless visits to the famous hot chocolate and waffle houses. The Old Chocolate House in Bruges was an unforgettable stop, thanks to the luxurious hot chocolate and romantic setting with stained glass windows and velvet seating.
The Snow and Ice Sculpture Festival, known locally as Winter Glow, runs from November through January. Unlike many other places in Europe where the Christmas Markets shut down at the end of December, here they remain. Sprinkled throughout the historic town are twinkling snow and ice sculptures to discover. The light experience trail covers 2.5 km, taking you to some of the city’s best-kept secrets.
Budapest, Hungary
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Buda Castle Views, Ice Skating, Iconic Landmarks, History Museums, Winter Festivities
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Budapest is the capital city of Hungary, and it is known as the “Paris of the East.” Any place compared to Paris is worth visiting. Budapest boasts incredible architecture, such as the iconic Budapest Parliament building. Aside from the workers in January, you could have this place to yourself!
Take a boat cruise down the River Danube and enjoy other impressive landmarks such as the Fisherman’s Bastion or the Castle District. Alternatively, do as the locals do and head to the Gellert Spa, one of the most famous spas in Europe. The thermal waters and turquoise mosaics will transport you out of winter and straight into the warmth of summer.
Skating at the City Park Ice Rink is one of the best things to do in Budapest in January. This is the largest open-air ice skating rink in Europe and one of the most picturesque. It sits next to the Vajdahunyad Castle, offering visitors a fairytale setting. This enchanting place is one of Budapest’s most beloved winter meeting places. It’s also close to the city center, so why not complete your visit and glide straight into the mall and hit the January sales?
Chamonix-Mont-Blanc, France
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Town Center, Ice Skate at Bozon Sports Complex, Ski La Vallée Blanche, Chamonix Unlimited Festival
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Chamonix-Mont-Blanc, often shortened to just Chamonix, is in France. It is one of the top skiing destinations in the world, let alone Europe. So, if you’re getting ready to dust off your skis, be sure to check out this place. I have been to Chamonix, and it is amazingly beautiful. At the base of Mont Blanc and at the junction of Italy and Switzerland, you are spoiled with awe-inspiring views.
Unlike many destinations on this list, don’t expect Chamonix to be deserted. The regular snowfall and sub-zero temperatures keep the snow fresh and in near-perfect conditions. But visiting in January during the post-holiday season makes skiing here a little quieter and more enjoyable. Plus, you don’t have to queue for the lifts or contend with holidaymakers, and there’s more availability in hotels, restaurants, and ski schools.
If you’re feeling brave and seeking a unique skiing experience, why not try cross-country skiing at night? The green loop through the Bois du Bouchet is open and free for nocturnal enthusiasts during the darker hours. Along with your equipment and thermals, make sure to pack a headtorch. Chamonix is also known for its music scene, and many bars and clubs open their doors to international musicians in January, too.
Funchal, Madeira
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Activities
Funchal Cathedral, Old Town, and Monte
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Hotels
Madeira is a Portuguese island, but its proximity to western Africa means it enjoys an averagely hotter climate compared to most of Europe. Madeira is dubbed the floating garden of the Atlantic, and it’s easy to see why. Even in the winter months, the island dazzles with color from the tropical flora and fauna. Funchal is the capital city of Madeira and is a popular spot for locals and tourists alike.
Spend an afternoon in one of the many parks, grab a bench and a picnic, and feel the winter sun tingling on your skin. Head up to Santa Catarina Park via the cable car, home to over 2,000 plants. Alternatively, Monte Palace Tropical Gardens is a hilltop parish brimming with rare plants. Whichever park you choose, enjoy the sweet floral scents and bright blue ocean.
The waters surrounding the island are rich in marine life. If you’re not up for snorkeling in the January sea, book a catamaran voyage and look for loggerhead turtles, pilot whales, and spotted dolphins. Complete your trip with a visit to the many vineyards on the island. Blandy’s Wine Lodge is a former 17th-century jail and is a fantastic backdrop for wine tours and tasting.
January is one of the quietest times for Madeira, but this is the time that locals come out to play. The old town comes to life every night with bustling restaurants and joyful locals. Rua Santa Maria is an old cobbled lane with traditional buildings decorated in fresh street art. This permanent open-air gallery is a great place to overcome the January blues.
Istria, Croatia
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Explore Pula’s Roman Amphitheater, Stroll Rovinj’s Old Town, Euphrasian Basilica
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Hotels
Istria is an excellent choice if you’re seeking a sunny, green oasis. A popular location in Croatia, Istria is a peninsula shared by three countries, but 90% of the land forms part of Croatia. The average temperature here in January is slightly cooler than some of the other destinations on my list. But ranging between 45 and 55 degrees Fahrenheit, temps are definitely comfortable to explore in.
There is so much to do in this region, and with hardly any tourists, Istria is your oyster. Here, you can try the many different wines, olive oils, and a fusion of Italian and Croatian delicacies. And with seafood and truffles aplenty, Istria is a foodie heaven. Plus, you can book interactive truffle-hunting excursions with local professionals and their truffle-hunting Fidos.
Lerwick, Scotland
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Activities
Helly AA Fire Festival, Scenic Shetland Isles, Lerwick Town Hall, Seafood, Shetland Museum
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Lerwick is the main town of the Scottish Shetland Islands, sitting between Norway and mainland Scotland. To get here, you must take an overnight ferry from Aberdeen or Kirkwall or a flight from Edinburgh, Glasgow, or Inverness. This small and remote port town is relatively unheard of, with the exception of its famous January celebration.
“Up Helly Aa” is the largest fire celebration in Europe, marking the end of the yule season. It takes place on the last Tuesday in January, lasting 24 hours. Squads of costumed participants march through the streets with torches in hand and end their procession by throwing their torches at the Viking longship. After that, the participants celebrate at local pubs and halls long into the night. You can join the procession, but tickets are very limited for the official after-parties.
This Scottish archipelago means you have plenty of options for a Scottish road trip when it comes to rugged coastlines, rocky caves, and lots of history. Wrap up warm and explore the surrounding towns. If you want to discover over 4,000 years of history, be sure to head to Jarlshof, one of the most remarkable archaeological sites ever excavated. In January, you could be the only visitor, along with the native birds.
London, England
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Iconic Landmarks, Winter Festivities, Witness Changing Guard, West End Theatre, Savor British Fare
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Hotels
No matter what time of year you visit London, the capital city of England is a must-visit destination. However, like Paris, London is one of the most visited places in Europe. So, the reason for visiting in January? Beat the crowds. London isn’t renowned for its glorious weather, and January is no different. But when you can go in and out of attractions pretty much as you please and keep warm, why would you not?
As a local, I have been to London hundreds of times. My favorite things to do in London are all the fantastic museums. Some of the best include The British Museum, The National Gallery, The Natural History Museum, The Victoria and Albert Museum, Churchill War Rooms, Tate Modern, HMS Belfast, and Cutty Sark. You are truly spoilt for choice!
Paphos, Cyprus
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Paphos Archaeological Park, Tombs of the Kings, House of Dionysus, Paphos Harbour, Akamas Peninsula
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Paphos in Cyprus is another popular European winter destination for sun-seekers, with average January temperatures ranging between 50 and 60 degrees Fahrenheit. Head to the many golden beaches and crystal clear waters. Sit by the sea with a book and relax, or if you’re a brave soul, why not take a dip in the winter Mediterranean Sea? You might be the only tourist there.
For lovers of Greek mythology, visiting Aphrodite’s Rock, the birthplace of the goddess of love, is a must. In January, climbing to the top of the rock is much more peaceful and comfortable than in the summer. Here, you’ll find incredible panoramic views of the landscape and sea.
The other popular sites jam-packed in the summer are relatively empty in January. The Tombs of the Kings dates back to the 4th century, and the Kato Archeological Park is an expanse of fantastically preserved ruins and mosaics. Or, for a more relaxing time, wander through the Old Town and enjoy a laidback time full of traditional Cypriot dishes.
Paris, France
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Activities
Eiffel Tower, Louvre, Notre-Dame, Sacré-Cœur, Stroll Champs-Élysées, Montmartre, Musée d’Orsay
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Hotels
Paris is another must-visit destination. And just like London, Paris is an excellent vacation in January. This quiet period between Christmas and Valentine’s means you can enjoy the city without being jostled by other travelers or endlessly poked with selfie sticks. It’s a fantastic time to get a feel for the Parisian way of life and meet the friendly locals.
January is a cold month, but with a few layers and comfy footwear, it can be just as enjoyable as the summer months. Average daytime temperatures hover around a mild 40 degrees Fahrenheit. And with so many cozy cafes to choose from, you can warm up with a warm beverage. Thankfully, January is a dry month with very little rain.
Not only is traveling to Paris much cheaper in January, but it also means you can enjoy the attractions with quicker queues and a more laidback atmosphere. Sure, you still need to pre-book tickets to attractions like the Louvre and the Eiffel Tower, but with a little planning, your visit will be much more enjoyable and relaxing.
Reykjavik, Iceland
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Activities
Perlan Museum, Old Harbour, Street Art, Blue Lagoon, Northern Lights Tour, National Museum, Festivals
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This is possibly the coldest destination on my January list, but that’s what makes it a fantastic city break. In January, the days are super short, with only a few hours between the prolonged sunrises and sunsets. This means the city is nearly always lit with golden hues and colorful moments. Sunrises in January occur between 10 am and 11.30 am, so even travelers who love a lay-in can enjoy them.
The increased dark hours also mean you’re even more likely to see the Northern Lights. The aurora borealis illuminates the sky with dancing waves of green, pink, and many other colors. Iceland is one of the best places to see the Northern Lights. And as January is one of the darkest months, you’ll be unlucky if you don’t see them!
The best way to defrost in Iceland is in the many thermal baths. The Blue Lagoon is one of the most famous and closest to the capital, Reykjavik. The Blue Lagoon is warm, relaxing, and renowned for its milky blue skin-healing properties. What better way to unwind and detox in a natural thermal pool after the busy holidays? Head there in the evening, and the dancing lights might say hello.
Choosing the capital city of Iceland during a January trip means that you can still enjoy the vibrance of the city. Restaurants and attractions remain open throughout the year, whereas other Icelandic destinations close during these months. You can be sure that visiting Reykjavik in January will be an experience you’ll never forget.
Santorini, Greece
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Oia and Fira, Caldera Sunset, Akrotiri, Taste Local Wines, Savor Greek Cuisine, Hot Springs
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Hotels
Santorini is a Greek island, and this Aegean jewel enjoys average temperatures of 50 to 60 degrees Fahrenheit in January. This mild warmth and very little rain make it a great escape during the winter. Santorini is one of the most picturesque and photographed islands, with iconic white houses and blue roofs. In the summer, it can become unbearably busy. Making January a prime time to visit this beautiful island.
Enjoy the sites such as the Thera ruins or the ancient site of Akrotiri. Although many wineries on the island close for the winter, Santo Winery in Pyrgos remains open. Sample their famous wines with Greek nibbles while overlooking the bright blue winter ocean.
The capital, Fira, is still busy, with locals filling the local markets selling fresh fish and delicacies. The west side of the island is a prime spot for enjoying sunsets. Stroll through the old towns, choose a cliff-side café, and enjoy the dazzling colors lighting up the sky. What better way to welcome the new year?
Tenerife, Canary Islands
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Activities
La Laguna, Teide National Park, Summit Mount Teide, Playa De Las Teresitas, Botanical Gardens
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Hotels
One of the main reasons to visit Tenerife in January is the weather, which rarely drops below 60 degrees Fahrenheit. Tenerife is part of the Canary Islands, which, although part of Spanish territory, are closer to northwestern Africa, giving it a warm climate all year round. Beaches lined with palm trees welcome visitors, with plenty of choice for restaurants and bars.
But it isn’t just the weather that attracts visitors to Tenerife in January. On the eve of Epiphany, typically on the 5th of January, the celebration of the Three Kings Parade begins. Performing artists fill the streets, and the parade finishes with the Three Kings riding on camels and throwing candy into the crowds. There are several throughout the island, but the largest celebration is in Santa Cruz, the capital of Tenerife.
Tromso, Norway
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Northern Lights, Husky Sledding, Arctic Sights, Polar Museum, Scenic Cable Car, Outdoor Adventures
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Another top location to catch a glimpse of the spectacular Northern Lights in Tromso, Norway. Like Iceland, most of the city is still in the polar night season. The drawn-out dark hours increase your chances of enjoying the wonder of the dancing lights. You need a clear night, but the chances of glimpsing the Aurora Borealis are much higher than ever in January.
The cold weather only adds to the charm of this Nordic town. Whether you want to wander around the city and enjoy the friendly atmosphere. Or explore the wilderness from a mountaintop or fish in the fjords; the opportunities are endless. If you’re lucky enough to spend more than a few days here, discover the nearby islands that can be reached by tunnels, bridges, or boats.
Valletta, Malta
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Activities
St. John’s Co-Cathedral, Grand Master’s Palace, Upper Barrakka Gardens, Festivals, Local Cuisine
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Hotels
If you’re seeking winter sun and blue skies, Malta is a top choice for travelers looking for just one ray of sun. Malta is a small island, so what better way to enjoy all it has to offer without competing with other tourists? Plus, with summer temperatures exceeding 100 degrees Fahrenheit, exploring this beautiful island is much more comfortable in January.
Valletta is the capital city on the northeast coast of the island. It is a fortified city rich in history and is a UNESCO World Heritage Site. Stroll into St. John’s Co-Cathedral and admire the golden gilded archways, walls, and endless frescos painted by famous artists. For a small fee, you can take your time exploring this and other attractions without rubbing shoulders.
Typical daytime temperatures in January hover between a comfortable 50 to 60 degrees Fahrenheit. Meaning you can explore the island without melting. You could also join the locals for a dip in the refreshing Mediterranean Sea. Or do as I did and watch them from afar in the beautiful gardens of Upper Barrakka.
Zakopane, Poland
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Activities
Skiing, Snowboarding, Snowmobiling, Dog Sledding, Exploring Krupówki Street, Highland Cuisine
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Last but definitely not least is Zakopane in Poland. Zakopane is the Polish winter capital, best known for its wide range of adrenaline-filled winter sports and intimate community setting. Sat in the foothills of the Tatras mountain range, you’ll find 19th-century timbered villas with restaurants cooking up hearty meals. If you’re looking for active days and cozy nights, this is the destination you want.
From sled rides with husky dogs to snowmobiles through the forest, there’s a winter sport for every visitor at every level. Or, for those looking for something a little slower, ice skating in the town’s rink offers a more laid-back activity.
Krupowki Street is the heart of the city, where you’ll find restaurants, shops, and performers. If you want to get away to somewhere physically cold but with a cozy atmosphere, you can’t get much better than Zakopane.
Key Takeaways
Whether you’re looking for winter sun or seeking a fairytale winter dream, there are so many fantastic places to visit in Europe during January. January temperatures range across the continent.
But what you can be sure of is a quieter and more laidback season, allowing you to enjoy the must-see attractions without competing for space against other travelers. And with lower fares for almost everything, there are so many reasons to take a January vacation in Europe.
